Submission: Submit the Report on Moodle by 23:59 on Sunday 16th August 2020
(Sunday Week 6).
Assessment Details: Choose an IT/IS technology company and analyse, discuss and present their
● The core business activity and the role of innovation in their value proposition.
● How innovation is making this business different than competitors?
● Research and development and its relationship with the organisation’s innovation.
● What factors affected the firm’s innovation success? Is their innovation a “sciencepush” or
● What’s the firm’s innovation category? What type of innovation is proposed by the firm? Explain
the innovation type from different aspects of innovation type.
● Study the firm’s technology S-Curve. What is the stage of this business on the S-Curve?
● How successful the firm has been in utilising innovation in their own advantage? Make sure your
report is written based on the guideline of assessment 2 in the Course Guideline.