well in the United States. Which of the following best explains the difficulty Philippe is experiencing?
*B)* Self-reference criterion
*E)* Intellectual challenges
*A)* Aggressive foreign marketing
*B)* Infrequent global marketing
*C)* Global marketing
*D)* Regular foreign marketing
*E)* International marketing
*A)* involves performance of business activities across national borders.
*B)* fails to consider the political, legal or economic issues of the marketing environment.
*C)* involves business activities like pricing, production and distribution, aimed toward a single market.
*D)* involves the task of adapting and adjusting to the uncontrollable geographic forces of the marketing environment.
*E)* involves development of strategies to adjust to the cultural differences that exist in the new market.
*A)* Channels of distribution
*C)* Cultural forces
*E)* Domestic economic climate
*A)* The fact that assets and liabilities balance does not mean that a nation is in particularly good financial condition.
*B)* The fact that assets and liabilities balance means a nation is in poor financial condition.
*C)* A balance of payments is not a record of condition.
*D)* A balance of payments is a determinant of condition.
*E)* A balance of payments reflects all the financial transactions within the country.
*A)* Current account
*B)* Capital account
*C)* Credit account
*D)* Receivables account
*E)* Reserves account
*A)* Trade balance
*B)* National accounts system
*C)* EX-IM (exports-imports) account
*D)* Balance of payments
*E)* Exchange rate
*A)* Special supplementary duties
*B)* Import quota
*C)* Blocked currency
*D)* Government approval
*E)* Prior import deposit requirements
*A)* male-female ratio
*B)* literacy rate
*C)* currency exchange rate
*E)* birth rate
*B)* Power Distance
*C)* Uncertainty Avoidance
*D)* Cultural Value
*E)* Consumer Behavior
*A)* The U.S. delivers the best healthcare system in the world due to its superior technology.
*B)* In 1968, the Roman Catholic Church actively recommended the use of birth control pills.
*C)* Women have become tied to distinct gender roles after the advent of birth control technologies.
*D)* Technology offers a solution for all cultural problems.
*E)* Birth control pills have forced schools to address the issue of abstinence.
*A)* Cultural congruence involves deliberately changing certain aspects of culture to meet marketing goals.
*B)* All marketing efforts require planned or unplanned change in order to be accepted.
*C)* Planned change involves marketing products similar to the ones already on the market.
*D)* The first step in bringing about planned change in a society is to remove obstacles for acceptance of a product.
*E)* Protein-rich diets were marketed using the strategy of planned change.
*B)* Top-level management
*E)* Politically backed
*B)* Multiple marriages
*C)* The extended family
*D)* Strong organizational hierarchy
*E)* Increase in consumerism
*A)* They are behaviors and customs accepted internationally as signs
*B)* They are business customs that must be followed if relationships
are to be successful.
*C)* They are business customs that one may opt to conform to.
*D)* They are customs or behavior patterns reserved exclusively for
*E)* They are behaviors that must be avoided if relationships are to
*A)* Most Asian cultures lay an emphasis on rank and hierarchy.
*B)* Asian cultures in general are non-aggressive and peaceful.
*C)* Most Asian cultures emphasize harmony and collectivism.
*D)* Most Asian countries lack expert professionals capable of bold
*E)* Most Asian cultures are feudal and paternalistic.
*A)* The more a country feels threatened by some outside force the
less nationalistic the country becomes.
*B)* It can be best described as an intense feeling of national of
national pride and unity.
*C)* Nationalist feelings lead to loss of control over foreign investment.
*D)* The more a country’s domestic economy declines, the less
nationalistic it becomes.
*E)* Nationalistic feelings are rarely prevalent in economically
*A)* provides aid to underdeveloped countries and has limited protection in support of “essential” projects in approved countries and for approved products.
*B)* provides credit insurance that minimizes nonpayment risk caused by financial, economic, or political uncertainties.
*C)* is dedicated to helping U.S. business compete in the global marketplace.
*D)* underwrites trade and investments for U.S. firms.
*E)* provides risk insurance for companies investing in less-developed countries.
*A)* It is obligated to be a member of the World Trade Organization.
*B)* Its political and economic systems are dependent on other nations.
*C)* It governs its own territory.
*D)* It has the power to enter into agreements only with nations in
its trade bloc.
*E)* It is bounded by external control.
*A)* Islamic law
*B)* Civil law
*C)* Commercial law
*D)* Common law
*E)* Roman law
*A)* A dispute between a company from England doing business with a
company in China.
*B)* A dispute between two technological companies based in the United
*C)* A personal dispute between the citizens of two countries.
*D)* A dispute between the government of Canada and the government of
*E)* A commercial dispute between a citizen of America and a company
*A)* is considered complete because of the catchall provisions found
in most law systems.
*B)* does not enforce agreements unless properly notarized or registered.
*C)* is recognized as not being all-inclusive.
*D)* establishes ownership by registration rather than prior use.
*E)* excuses compliance on unforeseeable human acts such as labor
strikes and riots.
*C)* The United States
*A)* It provides the marketer with responses that can be presented
with precise estimations.
*B)* It is used to formulate and define a problem more clearly.
*C)* It usually involves asking respondents to select a choice from a
set of responses.
*D)* Data from such research can be summarized in percentages,
averages, or other statistics.
*E)* It is generally associated with survey research that involves
“yes” or “no” questions.
*A)* Probabilistic forecasting
*B)* Expert opinion
*E)* Scenario building
*A)* How much does the data cost?
*B)* What language is used in the host country?
*C)* Does the host country’s government encourage marketing research?
*D)* Are the data internally consistent in light of known data sources?
*E)* Was the data available on the Internet?
*A)* Mass distribution
*D)* Surplus commodity product
*E)* Small scale
*A)* free trade area
*B)* customs union
*C)* political union
*D)* common market
*E)* regional cooperation group
*A)* joint organization
*B)* commonwealth of nations
*C)* integrated nation
*E)* proprietary colony
*A)* As businesses become stronger and more experienced in dealing
with large market groups that form as a result of market integration,
world competition will become less complex.
*B)* Many national markets, too small to bother with individually,
take on new dimensions and significance when combined with markets from
*C)* Economic integration gives rise to smaller markets.
*D)* The creation of multinational groups increases tariff barriers
*E)* Problems of language, customs, and instability are negligible in
*A)* Operational planning
*B)* Tactical planning
*C)* Corporate planning
*D)* Strategic planning
*E)* Personnel planning
*A)* Phase 1
*B)* Phase 2
*C)* Phase 3
*D)* Phase 4
*E)* Phase 5
*A)* It is an important form of horizontal market integration.
*B)* The franchiser provides market knowledge, capital, and personal
involvement in management.
*C)* Foreign laws and regulations are usually hostile toward franchising.
*D)* It provides an effective blending of skill centralization and
*E)* The franchiser has little control on marketing of the products at
the point of final sale.
*A)* direct sales group
*C)* joint venture
*D)* strategic international alliance
*E)* franchising organization
*B)* franchise pact
*C)* license arrangement
*D)* joint venture
*E)* direct investment agreement
*B)* product penetration
*A)* Core component
*B)* Support services component
*C)* Packaging component
*D)* Functional component
*E)* Global component
*A)* demand is more volatile in consumer markets.
*B)* the demand for industrial products is linked to the income of the
*C)* the demand for consumer goods is derived demand.
*D)* the higher cost of production of industrial products makes them
more expensive than consumer products.
*E)* the level of technology used in industrial goods makes their sale
more appropriate for some countries than others.
*A)* The traditional society
*B)* Drive to maturity
*C)* Preconditions for takeoff
*E)* The age of mass consumption
*A)* require high levels of investment in training and development.
*B)* cannot be outsourced to other companies.
*C)* need to be heavily advertised.
*D)* cost the firm almost nothing.
*E)* help the firm build customer loyalty.
*A)* Small dominant retailers can be sold to directly, but there is no adequate way to reach large retailers who handle a great volume of sales.
*B)* The extremes in size in retailing are drastically different from those that are observed in wholesaling.
*C)* Selling directly to the consumer is often the approach of choice in markets with sufficient or developed distribution systems.
*D)* Retailing shows greater diversity in its structure than does wholesaling.
*E)* Direct sales through catalogs have not proved to be a very successful way to enter foreign markets.