PROMPT A: IMAGE ANALYSIS: Although we look at print advertisements every day, we often do not consider the ways in which they affect us. Visual images in ads can influence and persuade us, so it is important to evaluate them critically to understand their meanings. Good image analysis involves examination of the components of an image to gain an understanding of the whole.
Select an advertisement to analyze. The advertisement you choose should be directed towards a specific audience. To identify the intended audience, think about the members of the potential audience for the advertisement that you have chosen. Who are they? Ads for a beauty product, for example, may be aimed at young girls; ads for a deodorant might target men; a diaper commercial is likely intended for new parents; ads for cruise trips might be aimed at retirees. You can use any academically-appropriate advertisement to complete this assignment, as long as its intended audience is clearly identified.
Your thesis must inform the reader of your topic and purpose. Because you are writing in the informative mode, use objective language and a neutral point of view.
Draft an analytical essay that examines the audience, context, and purpose of the advertising image you’ve chosen. Your analysis should lead to a conclusion about the ad’s effectiveness, based on examination of its components. Include the image with your draft.
Essay Prompt: Image Analysis
❒ If you chose the image analysis prompt, have you analyzed and interpreted — and not just described — the ad’s design?
❒ Have you made conclusions about the audience and effectiveness of the ad?
❒ Did you include the image in your draft?
❒ Did you complete the color-coding activity?
❒ Is your draft 800-1300 words long?
❒ Have you included a clear, focused, and detailed thesis statement?
❒ Does your thesis state the topic and purpose of your essay?
❒ Is your thesis a single sentence, and is it located in the introductory paragraph?
Focus and Organization
❒ Is there an adequate number of body paragraphs, each with a clear topic sentence?
❒ Is there a conclusion paragraph that makes a concluding statement?
❒ Are your draft paragraphs sequenced properly?
❒ Have you used transitions to connect ideas between sentences and paragraphs?
❒ Can your draft be described as having a good flow?
❒ Does your draft have a clear focus?
❒ Are all supporting details relevant?
Style and Tone
❒ Is the tone of your draft unbiased and informative?
❒ Is it clear that the purpose of your essay is to inform readers about your topic?
❒ Have you carefully considered your word choices?