YU Business SWOT Analysis and The Four Ps of Marketing Essay
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YU Business SWOT Analysis and The Four Ps of Marketing Essay
Preparation. Please be sure to complete all reading materials prior to completing this assignment. It is important that you understand the components of:
The S.W.O.T. Analysis, and
4 P’s Example: https://wilmu.kanopy.com/video/marketing-series-2-…
The Marketing Mix (AKA “The Four P’s”).
On a double-spaced MS Word Doc (Times New Roman, 12 font), complete Part A and Part B (below):
Part A: Conduct a SWOT Analysis on one of the following:
A group you are a member of,
A publicly traded company,
A local business, or
Use the format below to organize your thoughts:
Part B: Describe what you find by relating the items you identified in your S.W.O.T. Analysis to the components of the Marketing Mix (the “Four P’s”). In other words, how do each of the “Four P’s” fit into the S.W.O.T. Analysis (e.g. competitive pricing, product quality, distribution challenges, limited advertising budget, etc.)? Use the format below to organize your thoughts. Full sentences are again not needed, so feel free to use bullet points:
|FOLLOWING OF INSTRUCTIONS
|NEATNESS AND OTHERS
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