Order Marketing Websites Discussion Questions

Order Marketing Websites Discussion Questions

Order Marketing Websites Discussion Questions

The first thing we do, when we hear about a new company, is to visit Google and check out the company’s
website. We use it as a reference point to see whether they look like the sort of company with whom we want
to do business.
Today, a website is essential. It works 24/7, when you’re asleep or when you’re not in the office, all the time
providing useful background on your company. Your competitors all have websites that potential customers can
visit, gather information and make decisions.
Websites are often a more formal presentation of a business and, although there is work at the start to create
content, when created, the key pages do not usually change. The home page and news pages may change, but
the remaining pages are likely to remain static.

Order Marketing Websites Discussion Questions

HINT: Make it easy to get in touch and ensure contact details are shown on every page. There is a legal
requirement to show the company’s registration number, registered office and its directors somewhere
easily accessible on the site; in addition, contact details, in terms of postal address / phone etc, must be
shown on the site too – though many sites still only give a contact form.
See also:
Q19 What FAQs does our website need?
Q20 What is a blog?
Q49 Why is our website not listed with search engines?
Q50 How do we get more website traffic?

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Order Marketing Websites Discussion Questions

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