Order Client Proposal In Marketing Discussion

Order Client Proposal In Marketing Discussion

Order Client Proposal In Marketing Discussion

Q17 What’s in a client proposal?
Sometimes, for more complex or higher value work, you need to prepare a proposal rather than a simple quote.
A proposal is usually several pages long (although not so long that people won’t read it), should be easy to read
and could be emailed or posted – or both!
A good proposal includes paragraphs about the following:
• Your understanding of the company’s issues.
• How your company can add value.
• Why you are different and what else you can bring to their business.
• How you will measure success.
• Testimonials from happy clients and examples of awards.
The proposal can be presented as a document that is either printed and posted or emailed. When sending
documents by email, try and print it first as a PDF (Portable Document Format) using Adobe Acrobat or similar.
By converting to a PDF, your presentation style, formatting and images will be preserved and you can send a
smaller file, which is often appreciated because it reduces download time.
You may also consider a PowerPoint slideshow that highlights the key points. Alternatively, why not go for a
video email introducing your emailed presentation?
HINT: People have different learning styles, so try to ensure that the proposal is not all words! Images
or diagrams can help to appeal to different folks. See www.vark-learn.com for a guide to learning
styles.
See also:
Q16 How do we prepare for client meetings?

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