Buy BCO 223 Social Media Marketing Assignment

Buy BCO 223 Social Media Marketing Assignment

COURSE CODE BCO 223 Social Media Marketing Final Task brief & rubrics

Task: Prepare a Social Media Marketing Plan

You should imagine that you are working for a small or medium size company that chooses to develop a social media strategy – it can either be a social media strategy plan or a social media campaign plan. Assume that you are presenting your plan to the main stakeholders of the company for their approval. A key element of the assignment is how realistic you are in your proposal.

The assignment must be done in groups of three.

At the very least, your plan should include:

· What the company does and its market.

· What you want to achieve with the social media campaign and why.

· The plan of action, the steps you will take, estimated time spans etc.

· Key messages to transmit (if appropriate).

Buy BCO 223 Social Media Marketing Assignment

· Key metrics by which you will measure success or failure.

· An indication of the resources you need to dedicate to it. This does not necessarily have to be financial, but could be expressed in terms of person-hours etc.

In general, you can assume variables that are not given – but within the realms of realism! If in doubt, ask your teacher for guidance. For example, there is no specific budget set for this task, therefore you should set your own; If your company is a small, recently created enterprise, it is unrealistic for it to have a six-figure sum to spend on social media.

The deliverable for this project is a a strategy plan document, worth 60% of your course grade, to be submitted on Turnitin by 23.59 pm on Sunday 7th May, 2023. The length of the document must not exceed 2500 words, excluding references and appendices.

It assesses the following learning outcomes:

· Understand social media marketing within the context of marketing strategy and IMC

· Design the social media marketing plan and apply it to reach specific social media objectives

· Analyse the social community and application of brand strategies