Buy Marketing Practice Assinment Help

Buy Marketing Practice Assinment Help

Description

Q1 – I am a little nervous for the final as there is a wide variety of material to study. Is there like a study guide or specific format that you could describe for the exam? It would really help a lot and give a sense of direction.

> You will get at small mini-case and will have to answer a number of questions (5-10) that has a relationship to that case. The questions can be in relationship to anything you find in the textbook and/or in the class notes and I cannot tell you up front what specific chapters/class notes they relate to. As you might have seen on Canvas, I have put together a document with a list of core terms and models Download list of core terms and modelsfor each theme we have covered. This might be helpful to overview and study for the exam. However, please remember that it is an open book exam so you do not need to stuff your brain before going to the exam but you are welcome to bring textbook, notes, etc. For the actual exam, you have a couple of hours to research and write-up your answers. In the answers I will expect you to show relevant use of terminology, models, concepts or similar from the class when answering the questions. There might be a few things where you need to do some calculations but as the main focus on this class is on the fundamentals of marketing, then most questions will more be conceptual in nature and not quantitative oriented.

Q2 – Regarding the marketing practice final, I have some doubts about my answers. I would like to share my response to Question 4 and would like to know your feedback on if I have the correct thinking. “Question 4 – How would you describe the process by which a standard chocolate consumer buys chocolate? and what do you consider the most important touchpoints by which a chocolate marketeer can impact the buying behavior of a chocolate consumer?” A standard chocolate consumer might come across an ad for a chocolate bar, let’s say when watching the tv, which acts as a trigger. The consumer would then be filled with a craving for chocolate and goes ahead to search an online grocery store for chocolate options. The consumer then scrolls through chocolate bars from different brands and stops at the one they have tasted before as they are reminded of the flavor. Next, if the item is available, the consumer will make the purchase. Finally, the consumer eats the chocolate bar and decides if the bar has fulfilled their craving. If the craving is fulfilled, the experience will be remembered for next time, whenever they are craving again. If the craving is not fulfilled but the consumer values the experience, the consumer will place another order for the same chocolate bar. If the experience was not satisfying as expected, the consumer will search for a different chocolate bar and go through the same process. Some important touchpoints which can impact the buying behavior of the consumer are having a website that is easily accessible, having proper customer service contact info, having enough employers to ensure on-time delivery so that for instance, the chocolate bar arrives on time while the craving is still there.

> As you might have guessed, this question is looking for you ability to apply the buying process/customer journey model and associated terminology to when a standard chocolate consumer buys chocolate. As you can see, it also asks you to identify at what part of the process (what touchpoint) will a chocolate marketeer be able to have the highest impact on the customers propensity to buy a chocolate product. You seem in your answer to apply the buying process/customer journey model, but you could perhaps use some more of the associated terminology a little better (like “awareness”, “consideration”, “Value proposition”, etc.). The first part of your answer is acceptable/OK without being impressive. For the second half of the question, you mention a few touchpoints but you do not argue why these in particular are the most important ones over other touchpoints. And to be frank, I am not sure you have chosen the “most important” touchpoints that normally have the highest impact on the customers propensity to buy a piece of chocolate. So therefore the second part of your answer could be significantly better. Hope this helps a little bit and gives you a feel for how we look at and evaluate answers.

Q3 – What information is provided and what if we need more information?

> You will get a mini-case with a set of questions to answer. And since this is an open book exam, then you are also welcome to search for supplementary information. If you need more information, you have the info you have in the case as your primary information, but you are also welcome to search the internet or other sources for supplementary information. The exam has been written over a year ago so developments might have happened since the case was created. If you cannot find information you think you need, you are welcome to make assumptions to develop an answer, but be sure to explicitly state your assumptions

Q4 – How I can prepare for the final? Marketing is an interesting but complex subject for me to understand, but I really want to do my best for the final exam

> For the final exam, I think the best advice I can give is to be really organized for the exam. This means that the better overview of what kind of content you can find where in the materials can be a great help when trying to find information that can help you answer the different exam questions. You have not way of memorizing all the relevant information so being able to find what you are looking for when answering a question is the second-best thing. If I were preparing for the exam, I would also skim the materials we have been through, both in terms of the textbook and the class notes. Not need to study things in detail but study them enough so you might remember better/quicker what type of stuff we have been through, so you might make shorter the time it will take to find elements you need for answering some of the exam questions. Hope this helps a little.