pros and cons of businesses who use social media to promote their products

Overview:
The purpose of this first step in writing the Argument Essay is to help you evaluate and
arrange your information into an effective essay format. Argument Essay Part One will
allow you to explore the issue you are writing your essay on as a whole. You will write
about the different arguments being made regarding this issue in Part One. By the end
of this assignment, you should have a good sense of how you will plan and implement
your argument own argument in Argument Essay Part Two. In the Argument Essay
Part Two, you will then pick a clear side of the argument to focus on.
Instructions:
1. Select ONE of these issues:
a. Social media used as a way to hire or fire an employee
b. Social media used as a form of communication in the workplace
c. Social media used as a way for companies to promote themselves
2. Based on the issue selected above, write two to three pages discussing both the pros and cons of
that issue. After you discuss both the pros and cons of the issue, end the essay with a concluding
paragraph that states what you think your overall argument will be based on your exploration of
the whole issue.
3. Include one piece of evidence in one of the body paragraphs of your essay from an academic and
credible source.
Please create a Word document or a PDF that highlights the above bullet points. You
may label each part of the prewrite based on the bullet points above. Remember to
include a reference for your direct quote/evidence.
Helpful Information on Finding Sources:
Finding an academic and credible source might seem challenging, but really you have
the entire Post University library at your disposal. Here is a step-by-step guide to
helping you understand the process of finding a source:
1. Click on the Library tab in the upper right-hand menu of Blackboard.
2. Click on the Eagles E-Search box to access the search engine.
3. Here is a brief introduction to “How to Use Eagles E-Search” to find evidence.
4. Search using terms that describe the issue you are writing this essay on and find one source
that you would like to use.
5. Click into that source and read it.
6. Go back to the information page. On the right-hand side of the article information page, you
should see a Tools menu. Click on the “Cite” option under the Tools menu. You will see a
number of citation methods for your article, choose the reference under APA and save it.
Requirements:
• Submit a Word document or PDF.
• Include an APA formatted title page and proper APA style formatting on the document
(Times New Roman, 12 font suggested) with 1-inch margins and double spaced.
• Include the two to three page essay with an introduction, body
paragraphs, and a conclusion.
• Use evidence from an academic and reliable Library resource. Make sure to
include that evidence in your essay with a parenthetical citation and a reference.
Follow proper APA format when including that evidence.
• Use objective third-person language – “he,” “she,” “it,” “him,” “her,”
“himself,” “herself,” “itself,” “they,” “them,” “their,” “themselves.” (Avoid
subjective language, such “I,” “me,” “you,” “we,” “us,”etc.)
2
Evaluation Rubric for Argument Essay Prewrite
CRITERIA Novice Needs
Improvement Proficient Exemplary
(0-10 points) (11-14 points) (15-17 points) (18-20 points)
Introduction and
Conclusion
Introduction and/or
the conclusion are
not present.
Introduction/
conclusion are
very hard to
understand and
significantly
missing details.
Introduction and
conclusion are
attempted. The
introduction and
conclusion may be
lacking details to
properly set up and
then wrap up the
essay. The
introduction/
conclusion are not
related.
Introduction and
conclusion nicely
set up and wrap up
the essay. The
introduction/
conclusion could
relate better.
Introduction and
conclusion effectively
set up and wrap up
the essay. The
introduction/
conclusion relate well
to each other.
Organization
and Structure
Many details are
not in a logical or
expected order.
The paper does
not use
paragraphs and
does not focus on
the assigned
argument issue.
Writing may have
some discernible
organization, but
some details are not
in a logical or
expected order. The
paper uses
paragraphs
ineffectively and
lacks focus on the
assigned argument
issue.
Writing is
organized, and
details are placed
in a logical order.
Paragraphs are
mostly used
effectively and
generally focus well
on the assignment
argument issue.
Writing is effective,
purposeful, and wellorganized.
Paragraphs are used
effectively and focus
well on the assigned
argument issue.
Content Fails to develop
the different
aspects of the
issue.
Some aspects of the
issue are developed
but are either
unclear or may need
further elaboration.
Most aspects of the
issue are
developed and
generally clear but
may need some
further elaboration.
Fully develops
different aspects of
the issue with no
need for further
clarification or
elaboration.
APA Format
and Evidence
There is no
evidence or
support in the
assignment. APA
format is not
followed.
Minimal evidence
in the assignment
is from academic,
reliable sources
and/or is not cited
properly. APA
format is
sometimes
followed.
Most of the
evidence in the
assignment is
from academic,
reliable sources
and is cited
properly. APA
format is mostly
followed.
The evidence in the
assignment is from
academic, reliable
sources and is cited
properly. APA
format is followed.
Clear and
Professional
Writing
Writing is hard to
understand
because of
errors in
grammar,
spelling, and
punctuation.
Word choice is
inappropriate for
an academic
setting.
Sentence
structure is often
unclear. Paper
rarely or does
not use the thirdperson
perspective and
an objective
tone.
Writing is
sometimes difficult
to understand
because of several
errors in grammar,
punctuation, and
spelling. Word
choice is
sometimes
inappropriate for
an academic
setting. Sentence
structure is
sometimes
unclear. Paper
inconsistently uses
a third-person
perspective and
objective tone.
Writing is easy to
understand
despite minor
errors in
punctuation,
spelling, and
grammar.
Appropriate word
choice is used for
an academic
setting. Sentence
structure is mostly
clear. Paper
mostly uses a
third-person
perspective and
objective tone.
Writing is free of
almost all
punctuation,
spelling, and
grammar errors.
Appropriate word
choice is used for
an academic
setting. Sentence
structure is clear.
Paper is written in
the third-person
perspective with an
objective tone.