MBA 635 Milestone Four Guidelines and Rubric
The final project for this course is the creation of a corporate social responsibility (CSR) addendum. The CSR addendum will include a brief discussion of the
mission, vision, and values of the company; the impact of trends in organizational culture and corporate social responsibility on business ideas; and the potential
ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will conclude with a discussion of the best potential
outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company.
For this milestone, submit a draft of the Outcomes portion of the final project (Section VI).
Specifically, the following critical elements must be addressed:
VI. Outcomes
A. Efforts: Describe the cultural awareness and civic engagement efforts in which your business will be involved. What is the best desired potential
outcome of these cultural awareness and civic engagement efforts?
B. Alignment: How do these efforts align to the corporate mission, vision, and values?
C. Impact: How will the alignment of the cultural awareness and civic engagement efforts with corporate mission, vision, and values improve
corporate exposure and profits?
Rubric
Guidelines for Submission: Your paper must be submitted as a 2- to 4-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and sources cited in APA format.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Outcomes: Efforts Comprehensively describes cultural
awareness and civic engagement efforts in
which business will be involved and best
desired potential outcome of efforts
Describes cultural awareness and civic
engagement efforts in which business will
be involved and best desired potential
outcome of efforts, but response is
cursory or inaccurate
Does not describe cultural awareness and
civic engagement efforts in which business
will be involved and best desired potential
outcome of efforts
30
Outcomes: Alignment Logically explains alignment of efforts to
corporate mission, vision, and values
Explains alignment of efforts to corporate
mission, vision, and values, but with gaps
in logic, clarity, or detail
Does not explain alignment of efforts to
corporate mission, vision, and values
30
Outcomes: Impact Clearly explains how alignment of cultural
awareness and civic engagement efforts
with corporate mission, vision, and values
will improve corporate exposure and
profits
Explains how alignment of cultural
awareness and civic engagement efforts
with corporate mission, vision, and values
will improve corporate exposure and
profits, but with gaps in logic, clarity, or
detail
Does not explain how alignment of
cultural awareness and civic engagement
efforts with corporate mission, vision, and
values will improve corporate exposure
and profits
30
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Articulation of
Response
Submission has no major errors related to
citations, grammar, spelling, syntax, or
organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main ideas
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding