Crisis Communication Plan

Due Date: 11:59p Sunday of Unit 6
Total Points: 100
Overview:
Students will design a crisis communication plan.
Instructions:
For this assignment you will design a crisis communication plan for your communication model.
Take into consideration, the SWOT Analysis that was developed in unit 2 and what potential
crisis situations can impact your organization. Research the strategic principles of a crisis
communication plan and make sure those are included in your plan. Address the questions
below:
 Review the weaknesses and threats component from your SWOT Analysis. What
potential issues can adversely affect your organization?
 Examine and discuss the strategic principles that will be incorporated into your crisis
communication plan.
Requirements:
 Please read the assignment instructions and rubric carefully before working.
 Use full sentences and appropriate academic language in all work.
 Use Microsoft Word to complete the assignment.
 Please use AP Style in your writing.
 Please follow standard guidelines (proper margins, double-spaced, Times New Roman
font, 12-point font).
 Use APA citation format and include a reference/work cited page when necessary.
 Include a cover page that includes your name, assignment title, the course and date.
 Assignment should be five (5) pages maximum including cover page.
Be sure to read the criteria, by which your paper/project will be evaluated,
before you write, and again after you write.
COM250 – Introduction to Strategic Communication
Unit 6 Assignment: Crisis Communication Plan

Evaluation Rubric for Unit 6 Crisis Communication Plan Assignment
CRITERIA Deficient Proficient Exemplary
(0 – 20 Points) (21 – 35 Points) (36 – 40 Points)
SWOT Analysis –
Weaknesses and
Threats
Does not effectively
discuss the
weaknesses, threats
and issues that could
affect their
communication
model/organization.
Discusses the
weaknesses, threats
and issues that could
affect their
communication
model/organization.
But the student omits
references from their
SWOT Analysis.
Discusses the
weaknesses, threats
and issues that could
affect their
communication
model/organization.
Student includes
extensive details and
observations from
their SWOT Analysis.
Crisis
Communication
Plan
Does not develop a
detailed crisis
communication plant
for their
communication
model/organization.
Develops a crisis
communication plan
for their
communication
model/organization.
However details on
the strategic
principals of crisis
communication are
omitted.
Develops a detailed
crisis communication
plan for their
communication
model/organization.
Included are details
on the strategic
principals of crisis
communication.
(0 – 4 Points) (5 – 8 Points) (9 – 10 Points)
Associated Press
(AP) Writing Style
and APA Format
Does not meet APA
format. Missing cover
page and/or
reference page (as
needed). AP Style is
not used.
Some APA
formatting. Includes
cover page and/or
reference page (as
needed). AP Style is
used but with errors.
Meets APA format.
Includes cover page
and/or reference
page (as needed).
AP Style is used
without errors.
Spelling, Grammar
and Organization
Several grammar
and
spelling errors found;
improper tone/tense.
Assignment length
wasn’t met.
Few grammar and
spelling errors found;
or some tone/tense
issues. Assignment
length was met.
No grammar and
spelling errors found;
exemplary use of
academic tone/tense.
Assignment length
was met.