August 8, 2020

Instructions to candidates

● Read the BRIEF carefully before you undertake the required tasks.

● Read the questions carefully before you write your answers.

● Insert your drawings with a quality JPG photo of your drawings into the document.

● Remember to clearly LABEL each drawing – see how this can be presented below.

● When you have completed all the required tasks and questions review your work carefully and correct them if necessary before submitting through Turnitin.

*Please Read Section 1 and 2 to help you with continuity.

Section 1 (Possible 60 marks) Design Report Proposal Assignment A

Brief :

The music recording company ‘All that Jazz’, are expanding their business to Camden Town – see figure 2. Your client is delighted with your mid-term Design Report Assignment with the exhibition stand titled ‘Creative Skills of the Future’, that now want to commission you to Design a Report Proposal for their new ‘All that Jazz Camden’ building. The plot, size for this design, is 12 metres wide, by 10 metres long, set between two student accommodations. The design is to have three floors and to include elements of and design principles- see Section 2 for specifics. In addition, they want to raise awareness by promoting climate change and environmental action. For this design they want you to, also, include alternative solutions whilst exploring sustainable materials,and to consider the ‘Urban Heat Island Effect’ with a Passive Design system.

The company employs 50 part-time staff, 60 freelancers, 20 of whom are disabled, an extended client list, and VIPs. The building can easily be connected to the internet, power and a water supply. They are happy for you to use any type of sustainable materials. Your design must include windows and doors. The building is to be situated in Camden Town, is open seven days a week and twenty-four hours a day.

They do not wantpeople lifts, a canteen/cafe and security cameras in the design, front or back parking as where they are situated does not allow parking.

They would, however, an entrance for vehicles to drop off equipment; they would like an equipment lift, they would like a set of stairs and ramp(s) connecting all floors, multimedia interactive software, a unisex toilet within the design and a roof garden to entertain their clients.

About Camden Town

Rich with culture, lively Camden has an abundance of things to do to while away the afternoons and evenings. Only a few stops away from the centre of London on a Northern line Tube, visitors flock to Camden to rummage for bargains in its vibrant markets and eat cuisine from the many global food vendors. At night, check out Camden’s many pubs, bars and clubs as the area comes alive.

Average Weather in Camden Town, United Kingdom:

In Camden Town, the summers are short, comfortable, and partly cloudy and the winters are long, very cold, windy, and mostly cloudy. Over the course of the year, the temperature typically varies from 38°F to 73°F and is rarely below 30°F or above 83°F – see figure 3.

Assignment A

What you must produce:
You must submit your rationale and ideas for the Assignment A Design in the form of a 1,000-word design report. The word count MUST be 1,000 +/- 10%. Students submitting reports with word count below the threshold will be unable to achieve more than three marks for Learning Outcome (LO) C1 & D4 (full mark for this outcome is 60%).
You must also submit sketches and annotated drawings to support the proposal.
You must use the report template supplied- see below. It contains the following sections:

Design Report Proposal

Title Page (1 mark)
Executive Summary (3 marks)
Contents page (1 mark)
Introduction:
to include the background and understand the design requirements
- aims and objectives of the proposal (3 marks)
Context: to include general research involved to achieve the following:
- analysis of the opportunities and constraints of the site (4 marks)
- including target audience (4 marks)
The Proposal:

This section must include Drawings, Creative and critical thinking they must relate to each other:

Drawings with line weights and architects symbols; Artist Impression
3D visualisations – Axonometric or Isometric (7 marks)
Plan (6 marks)
Elevation or Cross-Section (7 marks)
Creative and critical thinking behind the design- Discuss the following:
Accessibility and flow of activity through the building (1 marks)
Sustainable materials to be used in the construction and why (5 marks)
Health and safety management considerations applied and why (4 marks)
Outdoor spaces considered and why (1 marks)
Compare design mid-term Design Report Assignment for the exhibition title is ‘Creative Skills of the Future’ stand with Design Assignment A– ‘All that Jazz Camden’(3 marks)
- Conclusion: (4 marks)
- How the design concept meet the briefs requirements
- References (2 marks)
- Appendices
- Initial Research (2 Marks)
- Initial Ideas (2 marks)

REMINDER:

You must complete ALL sections of the report.
You must supply comprehensive drawings as part of the design report:
At least 1 x 3D rendering (axonometric or isometric)
1 x plan (of each floor)
1 x elevation or 1 x cross-section
The drawing can be completed by hand BUT must be of a high quality
You could also complete the drawings using CAD, Sketchup or other suitable design software.

To gain full marks the answer must cover a detaileddescriptionusingan example found in Assignment A.

Section 2 AssignmentB:12 questions – (Possible 40 marks)

This section requires you to reflect on Assignment A ‘All That Jazz Camden’ – Section 1 to help you with continuity, (full mark for this outcome is 40%).

Brief Assignment B:

You have been sent an email asking you to include some artwork in the design of Assignment A – inside and outside. The artworks that you must create are as follows:

a sense of calmness on one wall; Dynamic image; another that represents Bauhaus style; and an educational interactive and immersive multimedia piece at the centre of the space; and one that represent a classical piece in the modernism era- include artist’s work- image and year.

Equally, the music company ‘All that Jazz’ is looking to commission you to create a new brand, which is to support a short animation for their new venue ‘All that Jazz Camden’; and a game to promote their new venture.

Elements of Art and Design Principles for ‘All That Jazz Camden’

Provide your drawings and images below.

What type of art would suggest and why? Provide examples of these – all artwork with a brief analysis. Think ofFormal Elements and the Principles of Design used in each.

1x artwork no1 representing a sense of calmness on one wall: Who, title and year: (2 marks)
1x artwork no2 representing a sense of dynamism on one wall: Who, title and year: (2 marks)
1x artwork no3 representing Bauhaus style: Who, title and year: Who, title and year: (2marks)
1 x artwork no4 representing a classical piece: Who, title and year: (2 marks)
1 x piece- no 5, interactive and immersive multimedia at the centre of the space: What is it? Who, title, and year: Please discuss what you need to consider making this piece educational. (4 marks)

Please explain the Dynamic design process you used referring to the Design Cycle of Assignment A. What are they? Putting them in order. (Possible 4marks)

Stage 1:

Stage 2:

Stage 3:

Stage 4:

To gain full marks the answer must cover a basic description used in Assignment A.

The music recording company ‘All that Jazz’, who commissioned you to design Assignment A, now wants you to create a short storyboard X 3 Frames for apromotional animation and must include 3 of the 12 Principles of Animation. Please name the stages drawn. (Possible 3 marks, 1 mark for each correct answer)

Stage 1:

Stage 2:

Stage 3:

What does Squash and Stretch give the illusion of referring to your storyboard above? (2 marks)

Describe 2 of the 10 Rules for Good Games Design, if you were to design a game for the target audience in Assignment A? (2marks)

Cognitive Flow: In the 1970s a psychologist named Mihaly Csikszentmihalyi experimentally evaluated the concept of Flow. What is Flow and why is it important in game design, if you were to design a game for the target audience in Assignment A?(3 marks)

List the 2 experiences that you would want people to achieve while in the state of Flow, if you were to design a game for the target audience in Assignment A. (Possible 2 marks, 1 mark for each correct answer)

If you were to design a game for the music recording company ‘All that Jazz’with someworkers whose skill were too high and the task too easy, what state could be experienced by them when they are playing the game? Explain,how and why. (1 mark)

If the persons skill level and the difficulty of the game are proportional what state does the player enter into? Explain,how and why? (1 mark)

Please describe 2 of the 4 task characteristics that a Game Designer should consider, including in their designs, in order to facilitate the opportunity for the Game player to experience Flow; if you were to design a game for the target audience in Assignment A. (2 marks – 1 mark each)

In the Deck of Cards one of the Player lenses is Feedback. Please describe what a Positive Feedback Loop is? Please include examples to illustrate your answer, if you were to design a game for the target audience in Assignment A. (2 marks)

Positive Feedback Loop

The music recording company ‘All that Jazz’,in Assignment A,now wants your services to design them a brand to best represent them using the colour communication theory. You will need to prepare a short proposal supported by a Mood Board, which must include suggested warm colours90% with 10 % cool tints as part of their branding.(75 words) (6 marks)

To gain full marks the answer must cover a comprehensive, however brief proposalwith

supporting by evidence.

International College of Portsmouth

Assignment A – All that Jazz Camden

Add a sub-title- give your project a name