Homework Two Rubric

Proposed Research Approach and Methods

Name:

Score/Grade:79 C+

Student has written a primary research proposal that: (100 points total)

·         Demonstrates an understanding of basic qualitative and quantitative primary research methods (10 points)

Points earned: 7 (you cite two sources, but in a very general way…why didn’t you use the descriptions and details discussed in class?)

·         Proposes methods that reasonably can be expected to test proposed hypothesis (10 points)

Points earned:10

·         Provides sufficient rationale for the methods chosen (10 points)

Points earned: 8 (again, your descriptions of why these methods were chosen was very general, lacking in detail covered in class)

·         Identifies a target audience and how participants will be selected (10 points)

Points earned: 7 (you did fine in identifying a general US population target for the survey; you should have a broader target than simply “professors” with PR experience for Interviews; and, I don’t understand why you keep using “Chinese musical artists” as a target audience for your research…how will you use this audience? What research is this audience related to? I simply couldn’t make sense of it.

·         Proposes how data will be collected (10 points)

Points earned:8

·         Identifies potential limitations of the proposed research (10 points)

Points earned:6 this section was very weak; see my comments on the paper

·         Creates a set of preliminary survey/interview questions reflecting best practices learned in class (20 points)

Points earned: 17 (survey had some issues; very good job on the interview questions)

·         Is well written: (20 points)

·         Free of substantial grammar errors

·         Free of substantial syntactical errors

·         Accords with the primary pillars of public relations writing: clear, brief, simple and human

·         Fluid transitions from paragraph to paragraph

·         Written in a balanced academic and conversational tone

·         Adheres to AP style

Points earned: 16 many grammatical errors; see the writing center

Comments: See my comments above. this was not up to your usual fine standards. I gave you very specific feedback on your draft submission but you didn’t follow it. It seems as if you didn’t fully understand the assignment. Please see my comments, and send me any questions you have. Also, if you’d like, I can answer questions after class next week. There is time for you to improve this before you hand it in as part of your Capstone Proposal. Please take advantage of that time to put this into much better shape. Your Capstone Proposal is the most important part of your grade, so if this section is improved by then, I will take that into account.