Outline of the paper
i included my outline in the draft paper(for you to look at)
but only “literature review” part is needed for the order
Literature Review: please follow my outline. If you have better idea, please inform me first, thank you)
- Define the key terms of the resesrch (e.g., (service) quality, digital services, digital service quality, retail agglomerations…)
- When and how did digital service appear?
- How to defind quality of digital service? What is good digital service and what is bad?
- Describe key conceptual models (e.g., the models of retail attractiveness and digital service quality…)-This model on the next slide (I found another one as well although I am not sure if that’s correct: I will upload the reading. Please use at least two models(briefly describle the one from professor and use the one I found or you can find another one)
- How digital services benefit retail agglomerations/shopping malls/stores?
- Report (empirical) findings of other researchers: What have they found out about your research topic? What do we know and what is still unknown?
Include at least 20 references; consider the ones professor provided(the model on the next slide) and then go deeper.
Use mostly academic references!
Underlined ones are instructions from professor, cannot miss.