corporate brand identity

Strategic Brand Management

(Term4 2019-20)

Assignment Two

The purpose of this assignment is to develop a Corporate Brand Identity for a brand new business of your choice.

General Guidelines:

• You could start a new business and build a visual brand identify (corporate brand identity) for it. You need to build the required touch points (brand elements) such as name, logo, color, tag line etc.
• To begin with, make a brief introduction of the organization.You could include the target customers and positioning of the organization.
• The introduction should not extend more than a page.
• You could consider the brand identity article uploaded to the Moodle as a reference.
• Develop 10 brand elements (i.e., touch points) such as brand name, logo, corporate color etc. in developing your corporate brand identity.
• Evaluate (+ and -) each of your brand identity element.
• Discuss each touch point on 1 page. It is up to you how much you want to write on one page.

Formatting and submission guidelines

• The project is 12 pages long excluding the tittle page and the table of contents.
• Font size: 12
• Font type: Times New Roman
• Line space: One and a half
• Page margin: 1 inch from all four side