The purpose of this assignment is to develop a Corporate Brand Identity for a brand new business of your choice.
You could start a new business and build a visual brand identify (corporate brand identity) for it. You need to build the required touch points (brand elements) such as name, logo, color, tag line etc.
To begin with, make a brief introduction of the organization.You could include the target customers and positioning of the organization.
The introduction should not extend more than a page.
You could consider the brand identity article uploaded to the Moodle as a reference.
Develop 10 brand elements (i.e., touch points) such as brand name, logo, corporate color etc. in developing your corporate brand identity.
Evaluate (+ and -) each of your brand identity element.
Discuss each touch point on 1 page. It is up to you how much you want to write on one page.
Formatting and submission guidelines
The project is 12 pages long excluding the tittle page and the table of contents.