Nike is an American sportwear manufacturing company, it is the world’s largest supplier of athletic shoes and apparel of sportwear. When the company found in 1964, they were meant to be a shoemaker, their first shoe was made from waffle iron.
In 1971—BRS rebranded as Nike
In 1976—hired John Brown as 1st advertising agency
In 1980—attained a 50% market share in the US athletic shoe market.
In 1988– the inspiration for the slogan to “Let’s do it”
The reason I chose this company is i am a fan of them, and I found out they are more than a sportwear maker, they made lots of donation and helps the local community. As a brand, I think they are very successful about their product and their reputation.