MKT Short Answer

Description

1. What roles do service, replacement parts, and standards play in competition in foreign marketing? Illustrate.

2. Discuss how the various stages of economic development affect the demand for industrial goods.

3. How can advertisers overcome the problems of low literacy in their markets

4. What special media problems confront the international advertiser?

5.      Describe the attributes of a person with good cultural skills.

   6.      Evaluate the three major sources of multinational personnel.

7. Explain the concept of price escalation and why it can mislead an international marketer.

8.      Explain specific tariffs, ad valorem tariffs, and compound tariffs.

  9.      Differentiate between a free trade area and a common market. Explain the marketing implications of the differences.

10.      Discuss the benefits to an MNC of accepting the global market concept. Explain the three points that define a global approach to international marketing.

11. Explain the concept of price escalation and why it can mislead an international marketer.

12. What roles do service, replacement parts, and standards play in competition in foreign marketing? Illustrate.

13.      Discuss how the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing. Give some examples.

14. What are the most frequently encountered political risks in foreign business? Discuss.