Final Case Analysis – Southwest Airlines: In a Different World

Final Case Analysis Project (Critical Assignment): The intent of the paper is to provide students the opportunity to further explore topics from the course, demonstrate an informed understanding of the topics, and apply relevant knowledge to analyzing and evaluating the case. It must provide an in-depth analysis of the Harvard Business Publishing case study titled, Southwest Airlines: In a Different World.

In the Final Case Analysis Project (Critical Assignment), each student should:

1. Write a clear introduction, describe the organization, and give the background of the case.

2. Articulate a clear analysis of the core strategy and differentiation strategy the organization has implemented. USE BOOK ATTACHED (Kotter, John. (2012) Leading Change, With a New Preface by the Author. Publisher: Harvard Business Review Press. ISBN: 978-1-4221-8643-5) AS A REFERENCE & CITE Appropriately.

3. Articulate a clear analysis using multiple (5 or more) concepts, models, processes, or theories studied. USE BOOK ATTACHED (Kotter, John. (2012) Leading Change, With a New Preface by the Author. Publisher: Harvard Business Review Press. ISBN: 978-1-4221-8643-5) AS A REFERENCE & CITE Appropriately.

4. Make your recommendation and thoroughly discuss rationale for the recommendation. Clearly identify anticipated outcomes and provides supporting rationale for outcomes.

YOU MUST USE 7 or more references: USE BOOK ATTACHED (Kotter, John. (2012) Leading Change, With a New Preface by the Author. Publisher: Harvard Business Review Press. ISBN: 978-1-4221-8643-5) AS A REFERENCE & CITE Appropriately.

Grading Rubric Requirements:

Excellent introduction, description of the organization, and background of the case; contains no errors.

Excellent analysis of core strategy and differentiation strategy the organization has implemented; contains no errors.

Excellent change analysis using multiple (5 or more) concepts, models, processes, or theories studied; contains no errors. USE BOOK ATTACHED (Kotter, John. (2012) Leading Change, With a New Preface by the Author. Publisher: Harvard Business Review Press. ISBN: 978-1-4221-8643-5) AS A REFERENCE & CITE Appropriately.

Make your recommendation and thoroughly discuss rationale for the best recommendation. Clearly identifies anticipated outcomes. Provides supporting rationale for outcomes.

Paper contains all of the following:

Is APA Formatted with no errors
Contains 7 or more references
Contains no grammatical errors